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Sanderson London is Philippe Starck's surrealist masterpiece in Fitzrovia, a hotel where design is the defining experience. The lobby is a gallery of oversized furniture, suspended lips and Salvador Dali-inspired touches. Behind the unassuming Berners Street facade lies a world of imaginative luxury — from the iconic Long Bar with its Cocteau mural to the peaceful courtyard garden, a hidden oasis of calm in the heart of London.

The hotel's urban spa offers a range of treatments in serene surroundings, and the Purple Bar is an intimate cocktail lounge that feels like a private living room. Rooms are minimalist and bright, with Starck's signature clean lines and clever use of space. The Fitzrovia location is excellent for the West End — Oxford Street, Soho and the theatres are all within a ten-minute walk.