Van Gogh: The Immersive Experience
About Van Gogh: The Immersive Experience
Van Gogh: The Immersive Experience transforms a massive venue into a living, breathing canvas of Vincent van Gogh's most celebrated works. Using state-of-the-art 360-degree projections, this multi-sensory experience surrounds you with swirling sunflowers, starry nights and vibrant café terraces — making you feel as though you've stepped inside the paintings themselves.
The experience goes beyond spectacle to tell the story of Van Gogh's extraordinary life — his struggles, his passion and his revolutionary artistic vision. Walk through recreations of his bedroom at Arles, explore a VR experience that brings his paintings to three-dimensional life, and discover fascinating facts about his techniques and inspirations. The centrepiece is the immersive room where floor-to-ceiling projections animate his most famous works to a stunning musical score.
Why you'll love it
- ✓360-degree floor-to-ceiling projections bring Van Gogh's masterpieces to life
- ✓Walk 'inside' Starry Night, Sunflowers, The Bedroom and more
- ✓Optional VR experience adds an extraordinary extra dimension
- ✓Fascinating biographical content about Van Gogh's life and techniques
- ✓A multi-sensory experience with stunning soundtrack and atmospheric lighting
Good to know
Nearest tube
Check venue website for current London location as it moves between venues
Duration
Allow 60-90 minutes
Accessibility
Fully wheelchair accessible. The experience may include flashing lights and loud sounds — check with the venue for specific sensory information
Age recommendation
Suitable for all ages. Most engaging for ages 6+. Children under 4 go free
Visitor reviews
Sophie W.
February 2025
“Absolutely breathtaking. Being surrounded by Starry Night on every surface was genuinely emotional. The music is perfect. I could have stayed in the immersive room for hours.”
Richard P.
January 2025
“A beautiful experience. The projections are stunning and the biographical content is really well done. The VR add-on is worth the extra — it's incredible.”
Ava C.
November 2024
“I brought my mum who loves Van Gogh and she was in tears. It's art made accessible and emotional. The whole family enjoyed it, including the kids.”
Frequently asked questions
How long does the experience take?
The full experience takes about 60-90 minutes, including the exhibition spaces, the immersive room and the optional VR experience.
Is the VR experience included?
The VR experience is usually an optional add-on at extra cost. It's a wonderful supplement that lets you 'enter' Van Gogh's paintings in 3D and is well worth it.
Can I take photos?
Photography and video are actively encouraged in all areas. The immersive room is particularly photogenic — many visitors spend time capturing the projections.
Is this suitable for children?
Yes, children are welcome and generally fascinated by the moving projections. Very young children may find the dark rooms and loud music overwhelming.
Do I need to know about Van Gogh to enjoy it?
Not at all. The experience is designed to be accessible to everyone. The biographical content provides context, but the immersive room is a stunning visual experience regardless of your art knowledge.
Price from
£18
per person
Book NowExperience details
From
£18