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The London Eye is one of the most popular things to do in London, and no visit to the capital feels complete without a ride on this iconic observation wheel. Standing 135 metres tall on the South Bank of the Thames, the London Eye offers breathtaking 360-degree views across the city — on a clear day you can see up to 40 kilometres in every direction, as far as Windsor Castle. It is the perfect way to get your bearings and appreciate the sheer scale of London from above.

Each rotation takes approximately 30 minutes in one of 32 sealed, climate-controlled capsules that can hold up to 25 guests. As you slowly rise above the city, you will spot Big Ben, the Houses of Parliament, Buckingham Palace, St Paul's Cathedral, The Shard and countless other landmarks spread out beneath you. The London Eye is magical at any time of day, but sunset and evening rides — when London lights up below — are truly unforgettable. Book tickets for a late afternoon slot if you want to catch the golden hour.

The London Eye sits at the heart of the South Bank, one of London's best areas for a full day out. Right next door you will find SEA LIFE London Aquarium, which makes a brilliant pairing for families, and the London Dungeon is just steps away for anyone who enjoys theatrical thrills. Waterloo and Westminster tube stations are both a five-minute walk, and the surrounding riverside promenade is lined with street performers, restaurants and cultural venues.

Whether you are a first-time visitor ticking off London's greatest hits or a local looking for a fresh perspective on the city, the London Eye delivers every time. For another spectacular viewpoint to compare, book tickets for The View from The Shard and see London from nearly twice the height. Together, these two experiences give you the ultimate panoramic tour of the capital.