Ham Yard Hotel
Soho, London
About Ham Yard Hotel
Another gem from the Firmdale group, Ham Yard Hotel occupies a vibrant village-like development just off Piccadilly Circus. Built around a tree-filled courtyard garden, the hotel has a distinctly urban-cool feel — think bowling alley, rooftop terrace, spa, gym and a 190-seat theatre space, all wrapped in Kit Kemp's signature colourful interiors. Each of the 91 rooms is individually designed with floor-to-ceiling windows and bold, contemporary style.
The location is outstanding for a night at the theatre. Piccadilly Circus is a one-minute walk, and the Criterion, Gielgud, Apollo, Lyric and Queen's theatres are all within five minutes on foot. The hotel's own restaurant serves excellent modern British food, and there's no shortage of Soho dining options on the doorstep. The rooftop terrace — with views across to the BT Tower — is a real highlight on a warm evening.
Why you'll love it
- ✓Vibrant courtyard-garden setting in the heart of Soho
- ✓On-site bowling alley, spa, gym and 190-seat theatre space
- ✓Rooftop terrace with panoramic views across central London
- ✓One-minute walk to Piccadilly Circus and surrounding theatres
- ✓Kit Kemp-designed interiors — bold, colourful and full of character
Good to know
Nearest tube
Piccadilly Circus (Piccadilly, Bakerloo) — 1 min walk
Check-in
3:00 PM
Check-out
12:00 PM
Distance to West End
1 minute to Piccadilly Circus — most theatres within a 5-minute walk
Guest reviews
Tom H.
December 2024
“The bowling alley was a hit with the kids, and the adults loved the rooftop bar. We saw Wicked at the Apollo Victoria and walked there in 12 minutes through Soho. Brilliant hotel with real personality.”
Ayesha R.
March 2025
“Stayed for my birthday and it was perfection. The room was stunning, dinner at the restaurant was excellent, and we strolled to the theatre in five minutes. The courtyard garden is a little oasis of calm in busy Soho.”
Daniel F.
August 2024
“Superb location and fantastic facilities. The spa is small but well-equipped. Rooms are beautifully designed though you do pay a premium for the Firmdale name. Worth it for a special trip.”
Frequently asked questions
Do I need to book the bowling alley?
Yes, the bowling alley is popular and we'd recommend booking in advance through the hotel, especially at weekends. It's available to hotel guests and outside visitors.
Is the rooftop terrace open year-round?
The rooftop terrace is open seasonally, typically from spring through autumn, weather permitting. Check with the hotel for current opening times.
Does Ham Yard Hotel have a theatre?
Yes, the hotel has its own 190-seat theatre that hosts films, live performances and private events. Film screenings are often complimentary for guests.
How far is it to the Soho theatres?
The Gielgud, Apollo, Lyric and Queen's theatres on Shaftesbury Avenue are all within a three to five-minute walk. The Criterion at Piccadilly Circus is one minute away.
Price from
£300
per night
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From
£300/night