About Sanderson London
Sanderson London is Philippe Starck's surrealist masterpiece in Fitzrovia, a hotel where design is the defining experience. The lobby is a gallery of oversized furniture, suspended lips and Salvador Dali-inspired touches. Behind the unassuming Berners Street facade lies a world of imaginative luxury — from the iconic Long Bar with its Cocteau mural to the peaceful courtyard garden, a hidden oasis of calm in the heart of London.
The hotel's urban spa offers a range of treatments in serene surroundings, and the Purple Bar is an intimate cocktail lounge that feels like a private living room. Rooms are minimalist and bright, with Starck's signature clean lines and clever use of space. The Fitzrovia location is excellent for the West End — Oxford Street, Soho and the theatres are all within a ten-minute walk.
Why you'll love it
- ✓Philippe Starck-designed surrealist interiors
- ✓The Long Bar with its Jean Cocteau mural
- ✓Hidden courtyard garden — an oasis of calm in Fitzrovia
- ✓Urban spa with a range of luxury treatments
Good to know
Nearest tube
Oxford Circus (Victoria, Central, Bakerloo) — 5 min walk; Tottenham Court Road (Central, Northern, Elizabeth) — 5 min walk
Check in
3:00 PM
Check out
12:00 PM
West End Shows
10-minute walk to Soho and Shaftesbury Avenue theatres
Internet
Free WiFi
Parking
Not available on-site
Audience reviews
Very Good
1,876 reviews
Alex R.
November 2024
“The most visually stunning hotel I've stayed in. Every corner is a design statement. The courtyard garden was our favourite spot — so peaceful despite being in central London. The Long Bar is iconic.”
Diana K.
February 2025
“A hotel for design lovers. The room was minimalist but comfortable, and the Starck touches are everywhere. The spa was a lovely surprise — very relaxing. Easy walk to Oxford Street and the theatres.”
Julian W.
August 2024
“Unique hotel with incredible design. The courtyard garden is magical on a summer evening. Purple Bar cocktails were excellent. Some may find the Starck design a bit cold, but we loved the creativity.”
Frequently asked questions
What is the design style?
Sanderson is Philippe Starck's surrealist vision — expect oversized furniture, unexpected objects, Salvador Dali-inspired touches and a lobby that feels like a contemporary art gallery.
Is the courtyard garden open year-round?
Yes, the courtyard garden is open all year. In summer it's a beautiful outdoor dining and drinking space; in cooler months it has heaters and retains its peaceful atmosphere.
Is there a spa?
Yes, Sanderson has an urban spa offering massages, facials and body treatments. There's also a small gym. Book treatments in advance, especially at weekends.
How far is it to the theatres?
Walk south through Soho and you'll reach Shaftesbury Avenue and the main theatre district in about 10 minutes. It's a pleasant walk through one of London's most vibrant neighbourhoods.
Price from
£200
per night
Check availabilityAbout
From
£200/per night